As one of the Collected Works of Scholars of Arts College SCU,Approach to Embodiment: Visual Cognition and Viewing Way of Chinese Contemporary Art by Professor Zhi Yu, was published by China Social Sciences Press in December 2020.

Since 1990, Chinese contemporary art has been greatly influenced by the Pictorial Turn of visual culture in the world. A series of important transformations and changes have taken place in cognitive mechanism, viewing mode, media technology and artistic concept. From the perspective of Embodied Cognition, the significance and value of Chinese contemporary art lies in the resistance to the solidification of perception and the autocracy of images, as well as the constant opening of visual imagination. This book holds that embodied viewing and free perception are the most important approaches for Chinese contemporary art to respond to this era.

The author absorbed the views of cognitive theorists such as George Lakoff, Mark Johnson, Mark Turner, Peter Stockwell, and put forward the important term Embodied Viewing in the Chinese criticism circle, which is the first systematic interpretation of Chinese contemporary visual art and criticism theory by Chinese scholars using 4E (Embodied、Embedded、Extended、Enacted) cognition theory, especially Embodied Cognition. This book not only applies Embodied Cognition to the works of Chinese artists such as Gao Xiaohua, Chen Anjian, Zhang Xiaogang, Fang Lijun, and Yue Minjun, but also deeply investigates the mechanism of Chinese contemporary visualcognitionbased on body and embedded in various factors such as environment, society, media, politics, and cultural traditions.